L.A. Olympics will be first to offer venue naming rights

More than 40 years after L.A. produced the most financially successful Olympic Games in history, the 2028 Olympics will feature a new advertising revenue path for the Games.

In an Olympic first, venues used for the 2028 Olympics and Paralympics will be allowed to have corporate sponsor names after LA28 and the International Olympic Committee came to a tradition-bucking agreement announced Thursday.

Read more at the Los Angeles Times.

Associated image: Myung J. Chun/Los Angeles Times