TeamLab, Art’s Greatest Sugar Rush, Is Building an Empire

During an economically challenging period for many cultural institutions, a collective of artists and engineers have lured millions of visitors into their global network of nearly 60 perfectly Instagrammable, immersive art centers and exhibitions, expanding from Japan to China and Saudi Arabia, and, soon, to the United Arab Emirates.

Last year, according to the collective, nearly 2.5 million people visited teamLab Planets Tokyo, one of the empire’s two permanent locations in the city, spending about $25 each on a barefoot experience through a borderless world of art and science that involves dipping into the milky waters of a digital koi pond and crawling under a hanging garden of some 13,000 orchids.

Read more at the New York Times.